7 Types of Information To Deal With (including examples)

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Written By Haissam Abdul Malak

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There are many types of information that we deal with every day. Sometimes we are not aware of it and sometimes we do not know what to do with it. Information overload is a problem that has been plaguing the world for years. Our brains are not designed to deal with the amount of information we receive every day.

The seven types of information are factual, conceptual, procedural, emotional, behavioral, attitudinal, and motivational.

In general, organizations should manage different types of information in a way that is consistent with their overall organizational goals and objectives. However, there may be some specific types of information that require special consideration or management. For example, confidential or sensitive information may need to be managed in a way that protects its security and privacy.

In this post, we will discuss the various types of information and present examples to demonstrate them in a friendly manner.

types of information
types of information

What is Information?

Information is a form of content that is transmitted, stored, and received. It can come in many forms such as words, symbols, sounds, images, or gestures.

But it is not always clear what exactly information is. One way to think of it is that information can be defined as the meaning conveyed from one person to another by some type of signal. But the definition of information can also be seen in terms of the relationship between two things or events.

The word “information” comes from the Latin word “informare” which means “to shape” or “to form.” When we talk about different types of information we are referring to the different ways in which data can be organized in order to make it more accessible to humans.

Information is the lifeblood of any organization. It is what allows businesses to make decisions, allocate resources, and measure performance. Without effective information management, organizations would be unable to function.

Information is different from data. After data is collected and analyzed, the organization will have the proper information to be able to make better-informed business decisions.

Organizations need to carefully understand the different variety of information they deal with.

7 Types of Information To Deal With

Organizations must be able to recognize the many kinds of information they typically deal with and have a comprehensive plan in place for storing, securing, distributing, and retaining them.

There are seven distinct varieties of information. We examine each one in full here to help you comprehend them all:

1- Factual

Factual information is information that can be proven to be true. It can be verified by looking at evidence or using a scientific method. Facts are also referred to as “verifiable facts” or “data.”


Organizations can benefit from factual information by using it to make informed decisions. Factual information can help organizations understand their customers, learn about new market trends, and make better decisions about product development, pricing, and marketing. Additionally, factual information can help organizations improve their operations and reduce costs.

Examples of factual information include:

  • The number of products a company produces.
  • The number of employees a company has.
  • The locations of a company’s offices or factories.
  • The names of a company’s products.
  • The dates when a company was founded or when products were launched.

Among the different types of information, Factual information is considered the most important one.

2- Conceptual

Conceptual information refers to the mental models and mental representations that people use to understand the world around them. This includes both the knowledge that people have about the world and the way that they think about that knowledge.

It is important to note that conceptual information is not just factual knowledge, but also includes people’s beliefs, values, and assumptions about the world.

Conceptual information can help organizations to develop a better understanding of their customers, to improve their communication with customers, and to develop more effective marketing strategies. Additionally, conceptual information can also help organizations to improve their internal communication and to better align their activities with their strategic goals.

Examples of conceptual information include:

  • The mission, vision, and values of the organization
  • The organizational structure
  • The strategies and goals of the organization
  • The culture of the organization
  • The history of the organization

Conceptual information is another type of information that should be properly controlled within organizations.

3- Procedural

Procedural information is a type of information that provides a step-by-step guide on how to do something. It can be presented in a number of different formats, including written instructions, diagrams, and videos.

Organizations can benefit from procedural information by using it to streamline their processes and improve their efficiency. By understanding and following the procedures laid out in this type of information, organizations can avoid costly mistakes and save time. Additionally, procedural information can help organizations to train new employees more effectively, ensuring that they are able to hit the ground running and avoid any costly errors.

Examples of procedural information include:

  • The name, address, and telephone number of the organization
  • The hours of operation of the organization
  • A description of the services offered by the organization
  • The eligibility requirements for receiving services from the organization
  • The process for applying for services from the organization
  • The geographical areas served by the organization
  • The languages spoken by staff at the organization
  • The payment methods accepted by the organization

Among the different types of information, Procedural information is needed to regulate and control how different operations are executed within organizations.

4- Emotional

Emotional information is any type of information that can provoke an emotional reaction in a person. This can include anything from words and phrases to images and videos. Emotional information can be positive or negative, and it can be used to influence a person’s mood and behavior.


Organizations can benefit from emotional information by using it to better understand their customers and employees. This can help them to improve customer satisfaction and employee engagement. Additionally, emotional information can be used to create more effective marketing and sales campaigns.

Examples of emotional information include:

  • Employees who feel supported by their organization are more likely to be engaged and productive.
  • Employees who feel like they are part of a supportive and positive work environment are more likely to be satisfied with their job.
  • A positive work environment can lead to increased creativity and innovation.
  • When employees feel like their work is meaningful and they are supported by their organization, they are more likely to be committed to their job.
  • A positive work environment can help reduce stress levels and promote a healthy work-life balance.

Among the different types of information, emotional information can play a very important role to understand how customers feel about your brand and take decisions to improve it.

5- Behavioral

Behavioral information is defined as data that captures how individuals interact with technology. This can include data such as website clicks, app usage, and social media interactions.


Organizations can benefit from behavioral information by using it to assess employee satisfaction, identify training and development needs, and improve communication and workplace relationships. Additionally, behavioral information can be used to create a more positive work environment, improve customer service, and increase sales and profits.

Examples of behavioral information in organizations include:

  • Employee performance data
  • Customer satisfaction ratings, and safety records

Among the different types of information available, Behavioral information is very important to understand in order to better understand your employees and customers.

6- Attitudinal

Attitudinal information is information about people’s attitudes, beliefs, and values.

Organizations can use attitudinal information to better understand how customers feel about their products or services. This type of information can help organizations make changes to improve customer satisfaction or target marketing efforts.

Examples of Attitudinal information include:

  • A company’s customer service policies
  • A company’s dress code
  • The way employees are expected to interact with customers
  • The way employees are expected to interact with each other

7- Motivational


Motivational information is information that is designed to motivate someone to do something. This can include things like inspirational quotes, stories of people who have overcome adversity, or tips for setting and achieving goals.


Organizations can benefit from motivational information by using it to inspire and encourage employees. This can lead to increased productivity and morale and can help create a positive work environment. Additionally, motivational information can be used to help employees set and achieve goals, and can provide guidance and direction during challenging times.

Examples of behavioral information in organizations include:

  • Employees who feel motivated at work are more likely to be productive and engaged in their work.
  • A motivated workforce is essential to any organization’s success.
  • Employees who are motivated to do their best work are more likely to be satisfied with their jobs and stay with their organization.
  • Organizations that focus on employee motivation tend to be more successful overall.
  • Motivated employees are more likely to be creative and come up with new ideas that can help an organization grow and succeed.

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