Choosing an enterprise content management (ECM) system can be an overwhelming task as nowadays the market has a big list of ECM system providers promising to be your digital transformation companion.
In this series of articles, I will share with you my latest experience in choosing an enterprise content management system (ECM system) for one of my clients.
Enterprise Content Management (ECM) Evolution
Back in the early 90’s, personal computers found their ways to organizations resulting in a sudden increase of information and managing them started to get complicated. To address this, software companies started developing solutions (DMS) to help organizations capture, store, manage, and easily retrieve documents with the ultimate goal of having a paperless office.
As volume, velocity, and variety of information continued to increase, new ways of managing information was needed and what used to do the job for only managing organization’s documents needed to cater for managing the full lifecycle of content, incorporate process automation tools, and deliver content to the right people at the right time and right place. That’s when enterprise content management system (ECM system) started to be popular in the market.
The goal of enterprise content management system (ECM system) is to speed up operations by automating key processes, saving time spent locating documents with a searchable, centralized digital repository and being better prepared to meet compliance requirements with robust security controls.
Prepare The Business Requirement Document
The first step into this journey is to identify the needs of your organization and how an enterprise content management system or ECM system will help addressing them. Work collaboratively with your colleagues from different business units to identify the problems, needs, and goals and document them clearly. In addition, state what are the main functionalities that you are looking for in an enterprise content management system aka. ECM system such as automatic capturing, indexing, searching, automating processes, retention, collaboration & annotation, or any other specific industry related functionality.
This is a very essential step so you have to take your full time preparing the business requirement document covering the needs for an enterprise content management system. In the upcoming article, we will go into more details of what are the main criteria to include in your report.
Identify The Most Suitable Enterprise Content Management System Vendors
When searching for an enterprise content management system, it is very important to identify the right ECM system provider for your organization. While most of the top ECM system vendors offer the same essential functionalities (of course some might have advantages in different areas), you have to compile a list with the ones having previous experience within your industry. That will ensure that you will benefit also from the ECM system provider valuable background knowledge, past experiences of the problems faced and how they addressed them resulting in increased successful implementation rate and faster ROI.
Each year, Gartner publishes a report “Gartner content services platforms” where they analyze the top enterprise content management (ECM) system vendors available in the market, categorize them into 4 different categories, and detailing the advantages & disadvantages of each enterprise content management system. Refer to Gartner, Forrester and any other reputable analyst firm, but also have your eyes and ears open. Check references. Call vendor’s clients directly, hear what they have to say. In many cases that may provide you with more hands-on feedback than any other report you can find. It is very important to select a well established enterprise content management system provider with proven experience in this domain.
The magic quadrant for content services platform 2020 is out, you can check it in the below link
Visit each enterprise content management system (ECM system) vendors’ website to know if they have previous experience within your industry (that’s usually mentioned under products by industry) and compile a list with the providers contact email and initiate the first contact.
Prepare The Ground For The Demo
When you receive your first message from the enterprise content management system (ECM system) provider sales department, share with them the business requirement document already prepared and ask for an introductory call in which you will go over the points and further clarify or answer any question related to your business processes and challenges you are trying to overcome.
At this stage, your main objective is to
Filter your providers list to include only the most suitable ones
Before showing the enterprise content management system (ECM system) to a bigger audience within your organization, make sure to have a dry run session with limited audience and that all your major requirements are addressed in the live ECM system demo.
You have to do that with each and every enterprise content management system (ECM system) provider selected at the early stage, yes I agree that is somehow time consuming and a long process to follow but that will also give you the ability to remove any provider that don’t meet your specifications.
Align with the provider on the demo flow
Prepare the ground for the big ECM system demo to a wider audience from your organization by agreeing on what to focus more during the demo and the flow to follow to ensure a smooth and informative session.
When choosing an enterprise content management system (ECM system), you must take your time and carefully plan your way forward to find the best ECM system for your organization as the choice would play a major factor in achieving a successful enterprise level enterprise content management implementation.